Back to Nature.
Back to Strategy.

Back to Brand Essence

Every brand has a “natural structure”, its core values, its ideal target audience, and its proper position in the market. I help businesses strip away unnecessary layers of complexity to return to the core question: “What is the purpose of this brand?”

Schedule a free 1-hour consultation.

Back to Reality

The strategy must be based on facts – not emotional expectations. I use data, behavioral analysis, and models like TAM–SAM–SOM to determine:

Market size

Business segments that can be served

Achievable market share for the business

A viable growth path

Discover the latest insights.

Back to Simplicity

Nature operates on simple yet effective principles. The same is true for branding. I help businesses build strategies that are clear, simple, easy to understand, easy to implement, and consistent.

Learn more

Hello, I'm Le Vy

- Founder of CONTENTA CONSULTING

CONTENTA is a platform created to connect scientific analysis, practical experience, and a multi-generational network of innovative partners.

I am an independent Brand Strategist and Consultant. My job is to help businesses see the true nature of their brand, understand the market correctly, and develop a feasible growth strategy. I work based on data, logic, and what businesses truly need.

Over 15 years of experience in brand strategy has taught me that every strong brand starts from something very natural: clarity, honesty, and a solid strategic foundation. That's also why I chose the Back to Nature philosophy for CONTENTA CONSULTING.

Contact Vy

Consulting services

Communication Strategy

Communication & Media Strategy
Creative Platform / Big Idea
Content Ecosystem
Campaign Planning for each stage of brand development

Brand Identity
& Experience

Designing brand experience structures using tools:

Brand Experience Blueprint

Customer Journey Mapping

Optimizing touchpoints according to growth objectives

Brand Story & Content System

When implementing brand identity design, I collaborate with design partners who are suitable for the industry and brand style.

Brand Strategy

Brand strategy development is based on quantitative and qualitative analysis, with TAM-SAM-SOM being one of the fundamental tools for market assessment. TAM - Total Addressable Market - “How large is this industry in total?”; SAM - Serviceable Available Market - “With the current model, what is our market share?”; SOM - Serviceable Obtainable Market - “How much of the market can we realistically capture?”

The output of a Brand Strategy includes:

Brand Positioning

Brand Purpose – Values – Personality

Brand Architecture

Key Message Framework

Brand Growth Model

Founders & C-level Advisory

Partnering as a thinking partner:

Strategic critique

Supporting critical decision-making

Reviewing brand-product-experience models

Reducing strategic risk with an independent, neutral perspective

Brand Audit
& Re-architecture

Brand evaluation is based on five groups of factors:

Identity

Experience

Messaging

Operating systems

Competitiveness

From this, we can determine:

Where the brand stands

Where the core problems lie

How to restructure/reposition

Improvement roadmap at different time points

Creative Satellites

Multigeneration

Gen Z understands digital culture, visual trends, and social language, while Gen Y/Gen X possesses extensive experience in strategy, project management, and content production.

This combination results in output that is both modern and insightful.

Multidisciplinary

Designer, filmmaker, copywriter, UX/UI specialist, performance marketer, PR consultant…

I choose the right people for the right stage and the right problem.

Cost optimization

The flexible model allows for: 20–40% cost reduction compared to traditional agencies; No need to maintain a fixed organizational structure; Spending only on what is truly necessary.

Contact for a quote.